The Unlucky Hugo Essay Example | Topics and Well Written Essays - 1500 words

The Unlucky Hugo - Essay Example The Unlucky Hugo Once upon a time, in a beautiful city, there lived a king who had ten beautiful daughters and every one in that city desired to marry them. The king became very famous because of his beautiful daughters and this gave him a great task of making sure that they were safe. To guarantee their security, he employed strong armed soldiers to guard the main entrance to the palace. He also made sure that every window in the room where his daughters slept was secured. The king also ordered two strong soldiers to stand outside the door of the room. However, despite the tight security, the king was very worried by the fact that every morning he could come to the room; he found his daughters’ shoes worn out and looking untidy. â€Å"Could someone be sneaking with my daughters?† the king could ask himself several times. This disturbed the king so much and he could not sleep well at night. After figuring out what could be the problem after a long time, he concluded that his daughters a lways went out for dancing at night with stranger. How could his happen when I have strong soldiers in my palace? Could they be asleep at night?† the king could fall in a deep thought and ask himself these questions. When the king consulted his wise men, no one including the most experienced, could correctly tell how the shoes managed to get dirty and worn out every morning or where the daughters went every night. (Selznick 28). After one week, the king was so impatient to know the truth and decided to make a big announcement to all the people in the city. The king one day said, â€Å"Anyone who tells me the top-secrets behind my daughters’ disappearance at night will be free to have one of his favorite daughters for a wife.† Further, the king said, â€Å"anyone who fails for three days will be executed.† The first person to make an attempt of finding-out the secrets was a prince in the neighboring kingdom and had tried to marry one of the daughters severa l times. Before he could start the mission, it was normal for the palace to prepare a big party at night for anyone who attempted the mission in order to get motivation (Selznick 33). The party consisted of a variety of meals and plenty of wine. After the party, the prince prepared himself very well and was ready to begin the task. When it was time for the king’s daughter to sleep, the prince was very confident of finding out the truth and getting one of the most beautiful girls that he lived to admire. The guard directed the prince to the daughters’ room where he decided to stay outside the door keenly and observe everything that could happen that night. However, the prince fell in a dip sleep and failed to spy anything that happened that night, all he saw when he woke up was the dirty shoes that the king talked about. The following day he decided to repeat the mission, this time being very keen than before but he still failed to find out the truth. At the end of the three days, the prince had not found the answer and he was killed just like the king had instructed that anyone who failed for three days was to be executed. The following weeks, several other handsome gentlemen also attempted the mission and were prepared a great party before starting the task but no one managed to find out the great secrets of king’s daughters disappearance (Selznick 77). It occurred that a middle aged and a very creative man had to solve all of the King’s problems by finding out the truth. Unfortunately, the man had lost his wife in a car accident the previous week but his only son known as Hugo had survived the accident. The man was so creative and was working in the city’s museum as a film creator and he also produced other forms of art work such as drawings, curving and very beautiful ornament. He loved his job and worked very hard in order to support his son Hugo. The death of his wife gave him a great challenge as a single parent in rais ing Hugo (Selznick 64). One day as Hugo’s father was passing by the kingdom, he encountered an old

Consumer behavior Assignment Example | Topics and Well Written Essays - 250 words - 2

Consumer behavior - Assignment Example Using the system has got many advantages over conducting a market research. First, it can collect data from a vast sample of shoppers thus increasing the reliability of the information as compared to the market research which only uses a small sample to represent the entire population. It is also cheap since getting this amount of information through market research can prove to be very expensive, especially when one needs to establish baseline data. Using the system also eliminates bias encountered during collection and entry of data. However, an actual market research is more applicable when looking for information before introducing a new product into the market since it can be based on the emotions and realities of the consumers’ lives and hence have greater chance of success (Pan, ПÐ °Ã ½ & ПÐ °Ã ½, 2008). Marketing strategies can also be evaluated before implementation. This is important as it helps a firm to increase the possibilities of success of the strategy (James, 2013) thus avoiding huge losses that may be incurred through failure of a marketing strategy. A successful marketing strategy is one which is measurable, clearly articulated, achievable and actionable (James,

5 friends ad Essay Example | Topics and Well Written Essays - 1250 words

5 friends ad - Essay Example This article analyses how the producers of this advert use the ethos, logos, and pathos appeals in marketing their product. In addition, the article analyses the use of appeals such as the need for guidance, the need aesthetic sensations, and the need to feel safe in appealing to the emotions of the voters on the need to vote for their political leaders. Advertisers use ethos, which is the appeal to authority to convince the audience to use their product or service. Essentially, what appeal to authority does is that it relies on the credibility of the person presenting the message in the advert. Therefore, when advertisers make use of ethos in an advert, they are sure to incorporate influential personalities who are bound to convince the audience. The 5 friends advert is a star-studded affair which includes almost all American celebrities urging people to vote (5 Friends, 2014). According to Fowles, approximately 15% of every advertisement makes use of celebrities, particularly from the fields of entertainment or sports (87). The 5 friends advert features A-list celebrities such as Leonardo Di Caprio, Jamie Fox, Sarah Silverman, and Jonah Hill, among many others (5 Friends, 2014). Considering that the primary target for audience for his advert is the young generation, the presence of all these celebrities is a guarantee that many youths are bound to watch it. According to Fowles, producers are usually use celebrities in commercials in order to appeal to the need for aesthetic sensations which keep the audience interested in the advert (85). Accordingly, although the celebrities in the 5 friends advert are not experts in terms of politics, they influence most decisions made by young people. Since most young people look to these celebrities as heroes and role models, a product being advertised by them would most definitely sell. The use of

Facebook as a gateway to marketing activities Essay

Facebook as a gateway to marketing activities - Essay Example Facebook is one of the most renowned social network sites in the internet that tries to connect people around the world. It is one of the leading social network sites that have captured billions of people to get connected through virtual friend request and invitation. This website is known to provide more than just entertainment because it is also used to disseminate information to each of the member of the site. In today’s world’s activities where information can become so confusing at some point or very helpful in a way, people may no longer have the time to determine how they are bombarded with diverse idea everyday. In the case of website Facebook people are constantly moving with the trend without them trying to notice how they are used in it. In this paper, the proponent tries to emphasize a specific issue in which people can hardly notice about its existence. This is in line with the marketing strategy used by marketers by tapping social network sites particularl y Facebook. Facebook as a gateway to marketing activities Facebook members seem to know little about it that when they agree with the terms and conditions of the social network site during registration of their account, technically all information they shared with the site belong to Facebook management. The information they shared become the real property of Facebook management in which the member may actually have no real control over them. This is an advantage at the side of Facebook management because they may have necessary data to be processed into useful information for whatever purpose it may provide for their further benefits. Marketers are always studying their consumers and these include demographics or characteristics of human population including sex, religious background, social orientation, culture, education and many more. All of these information are very important to be learned in every marketing activity because through them a marketer will be able to create strate gic move in order to stimulate needs for their product or service offerings. Fortunately, marketers find their way in social network sites to study human behavior and characteristics of human population. For instance, the existence of News Feed and Mini Feed features at Facebook actually triggered privacy issues and discussion of their future influences (Hoadley et al. 50). Certainly this is just a proof that online social network site is not just built for purely interaction among members, but its design is leading forward to spiraling growth of tremendous possibilities. As one result that can be clearly observed, Facebook has become an easy way for business-oriented individuals to promote their service and product offerings. If this is the thought going on with the mind of these simple and ordinary individuals, then certainly there can be more going on in the minds of marketing professionals. In fact, the on-going trend of marketing activity is reaching to interactivity (Deighton and Kornfeld 4). This is a real case going on at Facebook as a social networking site adhering to create healthy interaction among people in every walk of life around the world. Facebook is built to create profit Facebook as an online social network site is instituted to gain and create profit. In order to reach this corporate goal, the management needs to acquire many members as many as possible. This is the reason why there is always an option for ‘friend request’ so as to substantially increase the number of members. The higher number of members is directly associated with the profit or revenue to be obtained. In 2010, the Wall Street Journal reported $710 million estimated revenue of Facebook but other estimates had been revealed to be around $1 to $1.1 billion. These are just estimates at some level but the main point is that Facebook does not start gaining these ranges of revenue. They had started from a very humble beginning. Everything started to go for Facebook ’s favor when the number of their online members had

Taxation Statistics Project Example | Topics and Well Written Essays - 1000 words

Taxation - Statistics Project Example e telecommunication industry is an average of 11.77% of gross profit, the tax paid by the health care industry is an average of 8.24% of gross profit. We test the hypotheis whether the average for telecommunication is greater than that for health care. Hypothesis: Null hypothesis:H0: B1 = B2 Alternative hypothesis:Ha: B1>B2 Where B1 is the mean percentage tax paid by the telecommunication industry, B2 is mean percentage tax paid by the health care industry.We test the hypothesis that the mean are different using T test, we use the following formula to determine the T calcaulted value: Tcal = (B1 -B2)[(12/ n1 + 12 /n2)] Where is the standard deviation and n is the sample size, wee substitute the formula as follows: Telecommunication Services Health Care tax / gross profit tax / gross profit total 3.298118756 0.57652713 mean 0.117789956 0.082361019 standard deviation 0.045504328 0.020043758 variance 0.002070644 0.000401752 Tcal = (3.298118756 -0.57652713)[(0.002070644/ 28 + 0.000401752 /7)] T calculated is therefore equal to, T cal = 0.011460574 We test this hypothesis at the 95% level of test, a two tail test gives us a critical value of 2.05183, T critical = 2.05183. Decision: In hypothesis testing when the T calcualted value is greater than the T critical value we reject the null hypothesis, and if it is less than the T critical value we accpet the null hypothesis, for this reaons therefore our T calcualted value is less than our T critical value and therefore we accet the null hypothesis that B1 = B2, rejecting the alternative hypothesis that B1>B2. for this reaosn therefore we conclude that tax paid on gross profit by the...On taxes paid health care paid a mean of 1,227.38 in tax while the telecommunication services industry paid a mean of 1,421.34 in taxes, this shows that the telecommunication industry paid a higher tax than health care despite health care recording a higher mean gross profit. From the above we test the hypothesis that Telecommunication Service industry pay more taxes on gross profit than the healthcare service industry, in order to test this hypothesis we calculate the percentage tax paid on gross profit by both industries, the following table sumarises the results: In hypothesis testing when the T calcualted value is greater than the T critical value we reject the null hypothesis, and if it is less than the T critical value we accpet the null hypothesis, for this reaons therefore our T calcualted value is less than our T critical value and therefore we accet the null hypothesis that B1 = B2, rejecting the alternative hypothesis that B1>B2. for this reaosn therefore we conclude that tax paid on gross profit by the Telecommunication Service industry is equal to the tax paid on gross proifit by the healthcare service industry. From the above discussion it si evident that the health care idnustry has a higher mean level of gross profit than the teleommunication idnustry, on tax it is evident that the mean tax paid by the health care industry is lower than the averag

Oil Markets Essay Example | Topics and Well Written Essays - 1000 words

Oil Markets - Essay Example The most important and active exchanges where such transactions take place are the New York Mercantile Exchange and the International Petroleum Exchange, London. Spot and futures prices are transparent, and are available on the internet and a host of other media sources. All Physical trade in oil is through 'contract arrangements' that are formal contracts drawn up between the buyer and the seller for a specified quantity and quality of oil delivered at a fixed place and time and at a fixed price. Usually the spot and futures prices benchmark the contract price, to explain, the delivered price of the oil depends upon the spot market at the agreed time of delivery plus or minus an agreed amount depending upon the other conditions of the contract, such as credit terms, quantity and quality. In the US, some sale of the domestic production of oil is at a 'Posted Price', a different method of pricing of the indigenous product (Transactions). Futures prices of crude are $ 69.59 per barrel for May 2006 delivery and $ 70.22 per barrel, for June delivery. These are the closing prices of May 8th trading on the NYMEX for Brent crude (Trading Quotes). 2. Some oil producing nations have formed a cartel to control the production, shipments and prices of crude. This organisation called the Organisation of Petroleum Exporting Countries (OPEC). Appendix-1 shows the countries that form part of OPEC and their average production over the past three years (2003-05). Appendix-2 provides details of countries that produce significant quantities of crude but who are no a part of the OPEC and their average production over the past three years (2003-05). Appendix 3 gives details of the major Exporters, Consumers and Importers of Oil (International Petroleum Monthly). Saudi Arabia, Russia, Iran and North Sea operations are the major producers of oil. The US is the largest consumer and importer of oil followed by China and Japan. 3. The world oil market is a Homogenous Co-operative Oligopoly. A broad definition of an oligopoly is a 'monopoly of many'. "The distinguishing characteristic of an oligopoly is that there are a few mutually interdependent firms that produce either identical products (homogeneous oligopoly) or heterogeneous products (differentiated oligopoly)" (Bookrags). Oil has no substitute. The consumer, has no alternative for the product, has no way of increasing total utility and with the supply and prices being controlled by a handful of suppliers has absolutely no way of influencing prices. This is a classic case of a monopolistic market. As is evident from the figure presented in Appendix 3, the largest exporters in the world, other than Russia, Norway, Mexico, Kazakhstan, and Qatar, are a part of the OPEC. The OPEC decides upon the levels of production and exports all with a view to control prices by maintaining a scarcity in the market. The non-availability of natural resources restricts e ntry of new players into the market. Since the product of all the players is essentially the same - crude petroleum oil, with only small variations in quality, the term Homogenous Oligopoly applies perfectly to this

Government economic policy Essay Example | Topics and Well Written Essays - 2000 words

Government economic policy - Essay Example This paper describes main economic objectives set by different governments all over the world and the its economic policies carried out by them to guide the economy towards achieving these objectives. The policies of governments can be referred to as macroeconomic policy while the policies of smaller entities like business organizations are called micro economic policies. Both these sets of economic policies have a dynamic relationship with each other and affect each other significantly. Both these sets of economic policies have a dynamic relationship with each other and affect each other significantly. There are four economic objectives that are espoused as standard. These are: full employment or stated low unemployment; stability of prices; rate of economic growth, determined by the government; and the maintaining of the Balance of Payments in equilibrium. In its simplest form full employment measures those who are employed out of those who are employable.The attraction in full employment as an economic objective is the potential it provides to maximize production while leading to enhance standards of living. The reverse side of the coin is that it reduces economic and thereby social dysfunctions. Managing inflation to an acceptable level is the objective of price stability. In recent times there are other objectives that have been added on to the macro economy and they have to do with the management of the social and natural spheres through macroeconomic policy. One such an objective is ensuring a more equal distribution of wealth in society and the second is the managing of the environment to ensure that economic activity does not adversely affect the environment ... It also makes sound decision making and allocation of resources more tedious. Inflation is measured as the annual rate of change of the Retail Price Index (RPI). When inflation is kept low prices remain stable, which augurs well for all governments. The next objective refers to economic growth. It is deemed as attractive when the rate is both high and can be sustained. The measure used is the rate of change of countries Gross Domestic Product. The effect of inflation has to be negated for it to be an acceptable measure therefore what’s measured is real GDP, which is GDP with the effect of inflation negated. The final of the four traditional objectives is the maintenance of the balance of payments equilibrium. This could also be called maintenance of external stability, which in turn ensures confidence in the international markets of a countries economy. Managing the foreign debt of a country does this. In recent times there are other objectives that have been added on to the m acro economy and they have to do with the management of the social and natural spheres through macro economic policy. One such objective is ensuring a more equal distribution of wealth in society and the second is the managing of the environment to endure that economic activity does not adversely affect the environment like the depletion of resources to levels where it cannot be replenished or pollution. Economic policy actions can vary from manipulation of interest rates by a central finance authority such as the Federal Reserve, regulating the expenditure of governments, taxes as well as interventions such as property rights of private individuals. An example of such